INTRODUCTION The area surrounding Hongik University, or ‘Hongdae’ (홍대) as it’s affectionately called, is the center of Korea’s youthful nightlife. Many of Seoul’s idiosyncratic clubs that draws the younger set are clustered in the area, and on the last Friday of every month these clubs host a ‘Club Day.’ The Hongdae Club Day was first started in 2001 as a way to promote the club business, and has since become…